How To Embed Video to the Marketing Strategy of Your Business

Marketing trends and their scope has drastically changed in the past few years, especially with the increasing social media platforms taking over traditional marketing.

Video marketing is another essential part of your marketing in 2022, which is impossible to ignore if you rant your brand to succeed online.

Animated Social media videos have evolved from just uploading for entertainment to product launch and now influencer marketing. It just keeps getting better every day.

If you have not used videos to reinforce your marketing strategy yet, here are some statistics that will make you understand the importance of embedding videos in your marketing.

In 2020, 96% percent of viewers increased their video consumption time due to the pandemic.
In 2022, the average online user will spend around 100 minutes every day watching videos online, be it on social media or OTT. (Invideo)
As per Cisco’s report, more than 82% of online traffic will be achieved by video marketing, higher than 2017-18.
94% of the online buyers shared that watching a video has helped them make a purchase decision at least once. Of those, 72% were swayed by a product demonstration video.

How Videos Can Make Your Marketing Successful

Before you start integrating videos into your online marketing, it is essential to understand what video marketing is all about.

Creating short-span videos to explain or promote your products with engaging content, storyline, and animation attracts customers to your website. The more people like your videos, the more viral it gets, leading to conversion and higher ROI.

Here are the main reasons why video marketing is an integral part of modern marketing-

It’s Better to Present Your Offerings in Detail

You can promote a single product or offer with images and banners, which works for most businesses with images and banners. However, for a brand that wants to be in the game for the long run, video marketing is the only option as it helps explain in detail.

Videos allow you to highlight your product features or tell a story behind your brand most creatively. Plus, videos tend to leave an impact on the viewers. Moreover, you can emotionally connect with entertainment, stories, and even humor.

Better Ranking on Google

All businesses want Google to notice their website and rank as higher as possible. But the road to Google ranking needs a lot of time and effort, including SEO.

Recently, sites with video content and links have been ranked by Google. So, if you want Google to notice your business online, start creating video campaigns and reach a more profitable audience.

What’s the best way to get famous online? Post shareable content that keeps your target audience engaged and contained.

Social media is all about engaging content, whether Reels, IGTV, or Facebook watch. Once you have started getting traffic through social media, there is no coming back from increased leads and brand popularity.

Higher Return on Investment

Data shows that more than 80% of the business agree on how beneficial video marketing can be for the ROI. Of course, you will have to invest in the right equipment, production, and narration, but it all pays off in the end.

Video ad campaigns are improving and providing better outcomes with increased conversions. If you want better sales on a recent product or service, a video campaign will not only bring leads but inform your audience about its features and capabilities.

Various Forms of Videos for Marketing

If you are a newbie to the business world trying to handle your marketing on your own, here are the major video marketing categories that you can utilize.

Company Culture Videos

If you want to show your workplace and its culture, company culture videos are best suited for you. All you need is a group of energetic professionals showing off their working area, talking about your goals and visions, including services and milestones.

Focusing on engaging your potential clients with a positive work culture video is quite popular in the corporate world.

Educational Videos

Educational videos are great when launching a new product or service while teaching viewers about it. With problem-solving abilities and knowledge, educational videos help to increase the connection between the brand and its target audience.

Whether you go with tutorial videos for products, the latest industry trends, or the most popular, explainer videos, high-quality graphics, and crisp content can be a great deal from a marketing point of view.

Product Showcase Videos

One of the most popular ways of using videos for marketing is by showcasing your products or services to get people engaged. Your product demo or launch videos can do wonders if created professionally.

All you need is an attractive voiceover and graphics, talking about the product and its features, or a 360-product showcasing video with high-quality audio in the background.

You can check out big brands like Adidas and Nike for some inspiration. In addition, product demo videos work great on social media for better attention and lead generation.

Influencer Marketing Videos

One of the latest marketing trends, influencer videos are made by famous personalities or ‘influencers’ promoting a product or service as paid promotion. These videos help create awareness about a brand or product on social media as the audience tends to follow the celebrity trends quite regularly.

Testimonials

You can tell people why your product or service is worth investing their time and money in with testimonial videos. In addition, you can combine testimonial videos with other marketing videos to make the most out of video marketing trends.

Tips To Create Successful Video Campaigns for Your Business

Now that you know how video marketing works for businesses. Here are a few tips for embedding videos into your marketing strategy in the best possible way.

Instead of convincing the audience to buy your product, you should focus on connecting with the audience emotionally. Brands that tell stories and make the content relatable get more customers than sales commercials.

Wrap your product with some relatable story that makes the video shareable on the internet.

Make sure to entertain your audience from the first second and avoid long, boring videos. Have a script ready for every 5 seconds so that everything goes in line. A 30-second content-rich video can do better than a 3-minute video with no storyline.

Keep up with the SEO by using suitable titles, keywords, and hashtags to make the video viral.

If you want to get higher ROI, you need to keep showing your website URL as much as possible. In addition, include a call-to-action angle to bring potential customers to your website.

Let the professionals handle your video creation tasks as they know what’s trending and make the perfect videos for marketing a brand.

If you are low on budget, using online video tools can also help you initially.

Promote your videos on social media and Google ads to get leads from your preferred geographical location.

Final Words

Keeping these tips in mind will surely help you create a successful marketing campaign for your business with highly creative and engaging video content.

However, it takes time and effort to produce eye-catchy videos, but with the right professionals by your side, you can make the most out of videos embedded with marketing.